The Inside Word, episode 9: The Australian Craft Beer Survey
Richard discusses the survey, its distribution and its role in Beer Cartel's marketing. A full publisher transcript accompanies the episode.
Richard conversation; company podcast
Media and podcasts
Richard Kelsey in the Media
Interviews, conversations and reporting from my time building Beer Cartel, alongside the Australian Craft Beer Survey and industry recognition.
Each entry states whether it features me personally, reports on the business or covers our research. For my current work, read my experience and biography.
Podcasts
Conversations with Richard about ecommerce, marketing and craft beer.
The Inside Word, episode 2: Dogfish Head and Boston Beer Company merger
Richard and Geoff discuss consolidation in the beer industry. A full publisher transcript accompanies the episode.
Richard and Geoff conversation; company podcast
Small Business Big Marketing, episode 422: The Australian Craft Beer Survey
Richard returns to talk with Tim Reid about the Australian Craft Beer Survey and how Beer Cartel used research, email audiences and publisher coverage in its marketing.
Richard interview
Small Business Big Marketing, episode 278: Beer Cartel
Richard talks with Tim Reid about building Beer Cartel, reaching customers and marketing an online craft beer retailer.
Richard interview
Interviews
Publisher interviews and customer profiles featuring Richard.
How online growth is driving the closure of Beer Cartel's bottle shop
Richard explains the operational and customer considerations behind Beer Cartel's move to online-only retail.
Richard interview
Beer Cartel To Be Online Only In 2023
Richard discusses the warehouse move, online demand and the role physical retail played in customer discovery.
Richard interview
Aussie online retailer Beer Cartel ‘big’ winners at BigCommerce awards
Richard discusses subscription retail, early ecommerce and innovation. The article reports Beer Cartel's award and the judges' assessment of its customer experience and integrations.
Richard interview
From the source: Richard Kelsey, Beer Cartel
An interview about running Beer Cartel during the pandemic, including fulfilment, staffing and products.
Richard interview
“Absolutely crazy”: Beer Cartel sales skyrocket as Aussies look online for booze amid coronavirus lockdowns
Richard discusses demand, staffing, customer adoption and delivery challenges during lockdowns. He also draws on Beer Cartel's survey to interpret online purchasing.
Richard interview
Behind Bars: Beer Cartel At Ten
An anniversary profile covers the founders, ecommerce business and survey. Richard describes designing the research with input from industry participants.
Richard interview
How Beer Cartel Brewed Up Success
In this provider's customer profile, Richard describes developing business systems, empowering staff and applying lessons from Business Blueprint. Both founders are credited with building Beer Cartel.
Richard interview
“Any business can do it”: How a bit of savvy market research won Beer Cartel an online retail award
Richard explains how the Australian Craft Beer Survey supported industry knowledge and content marketing. The article credits both founders with developing the campaign and reports Beer Cartel's ORIAS award.
Richard interview
A Pint of Brew
Richard talks about building Beer Cartel and using external support for marketing, product content and other business work.
Richard interview; vendor profile
Beer Cartel in BigCommerce's ecommerce traffic guide
A BigCommerce guide includes Richard's account of Beer Cartel's ecommerce integrations and customer experience.
Vendor customer quote
Beer Cartel on BigCommerce's food and beverage page
BigCommerce's industry page includes a Beer Cartel testimonial attributed to Richard. It reflects his time with the business.
Vendor customer testimonial
Beer Cartel's product discovery and merchandising
A vendor case study discusses Beer Cartel's product search, filtering and merchandising. Richard's account relates to his time running the business.
Vendor customer case study
Beer Cartel's lifecycle email marketing
A vendor case study describes Beer Cartel's email segmentation and lifecycle marketing. Reported business outcomes are the vendor's account.
Vendor customer case study
Beer Cartel and Re:amaze
Richard answers questions about customer support and ecommerce integrations. The page gives an update date of 9 June 2023.
Richard Q&A; vendor customer profile
Business coverage
Reporting on Beer Cartel and Richard's commentary.
Beer Cartel enters exclusive partnership with First Choice Liquor Market
Coverage of Beer Cartel's retail partnership and access to a broader customer audience.
Richard quoted
Beer Cartel moves exclusively online
Covers warehouse consolidation, licensing constraints and online growth, quoting Richard. Some comments are explicitly attributed to Brews News.
Richard quoted
Beer Cartel shifts entirely to online mode
Richard explains consolidating Beer Cartel and Brewquets in one warehouse and discusses the possibility of future physical retail.
Richard quoted
Beer Cartel retires bricks and mortar, moves entirely online
Coverage of Beer Cartel's decision to close its bottle shop and focus on its online business.
Richard quoted
Retail careers and applying research skills
An article on retail careers connects Richard's market research background with the Australian Craft Beer Survey.
Richard featured
Retailers react to Sydney lockdown 2.0
Richard discusses preparations for Sydney's lockdown, including the practical demands of fulfilling online orders.
Richard quoted
Cheers: a toast to the liquor industry
Richard comments on the liquor industry's response to the pandemic and Beer Cartel's trading experience.
Richard quoted
Beer Cartel revamps subscription service
Richard discusses changes to Beer Cartel's subscription offer informed by customer feedback.
Richard quoted
Survey coverage
Launches, results and follow-ups for the Australian Craft Beer Survey.
Black Hops Top Beer Cartel's Australian Craft Beer Survey Again
Covers the 2022 edition's results. Richard discusses alcohol-free beer, changing styles and brewery visits.
Richard quoted
Alcohol-free beer gaining traction: Beer Cartel
A published survey-results media release discussing drinkers' interest in alcohol-free beer. This item is a written release, rather than a podcast appearance.
Company media release; Richard quoted
2022 Australian Craft Beer Survey results revealed
Brews News publishes Beer Cartel's survey-results announcement, also carried by Drinks Adventures. This is another publication of the same company release.
Company media release; syndicated announcement
The 2022 Australian Craft Beer Survey Launches
Launch coverage quotes Richard from Beer Cartel's media release on the returning research project.
Richard quoted
Gold Coast brewery named favourite in Australian craft beer survey
Richard interprets the brewery result in Beer Cartel's survey. The article also covers online purchasing and support for local producers during COVID.
Richard quoted
Black Hops & Love For Local Dominate Beer Cartel's 2020 Survey
Reports the 2020 results on brewery preference and support for local producers, with interpretation from Rich Kelsey.
Richard quoted
The 2020 Australian Craft Beer Survey Launches
Introduces research into COVID-era purchasing and alcohol-free beer. Richard explains the questions Beer Cartel sought to explore.
Richard quoted
Fifth major study of Australian craft beer trends launches
Richard discusses research into COVID purchasing and alcohol-free beer. Brews News explicitly identifies this as an unedited media release circulated by Beer Cartel.
Richard quoted
Balter Top Australia's Biggest Craft Beer Survey
Reports the 2019 results and identifies Rich Kelsey as a driving force behind the survey. He comments on changes in craft beer preferences.
Richard quoted
Have your say in 2019 Australian Craft Beer Survey
Richard explains the research agenda around the independence seal and limited releases. This launch coverage closely follows Beer Cartel's media release.
Richard quoted
Fourth Major Study of Australian Craft Beer Trends Launches
Beer Cartel's original media release sets out the 2019 survey agenda, with comments from Richard. It is company-produced evidence of the research launch.
Richard quoted
Have Your Say On Australian Beer
Richard outlines the 2019 research agenda. The article also describes the publisher's contribution of survey questions.
Richard quoted
Balter voted Australia's best craft brewery
Covers Beer Cartel's 2018 survey results on brewery preference, independence and beer discovery. Richard is not named.
Company coverage
Balter Top 2018 Craft Beer Survey
Covers the 2018 results and Richard's interpretation of consumer attitudes toward independent breweries.
Richard quoted
The 2018 Australian Craft Beer Survey Launches
Introduces the 2018 survey and quotes Richard on researching consumers' views of independent brewing.
Richard quoted
Pirates Aiming For Port
A follow-up explores Pirate Life's response to its position in Beer Cartel's survey. The connection is to the company's research rather than a Richard interview.
Company coverage
Australian Craft Beer Survey Results 2017
Reports the 2017 survey results and quotes Richard on brewery ownership and consumer preferences.
Richard quoted
The Australian Craft Beer Survey Returns
Announces the second survey and quotes Richard on its purpose. The Crafty Pint also describes contributing questions to the research.
Richard quoted
The Crafty Pint's Top Stories of 2016
The publisher includes its survey coverage among its notable stories of 2016. This is recognition of Beer Cartel's research project.
Company coverage
Beer Cartel Surveys 6,500 Australian Craft Beer Drinkers
Reports the inaugural survey's headline results and links the original report. The article attributes the research to Beer Cartel without naming Richard.
Company coverage
What Drinkers Want
Introduces Beer Cartel's inaugural survey and its purpose for the craft beer industry. The article credits both founders' research backgrounds and quotes Richard on the project.
Richard quoted
Recognition
Personal recognition, industry appointments and company awards.
BigCommerce announces 2022 Make it Big Award winners
BigCommerce names Beer Cartel as the winner of its 2022 Innovation Award. Richard is not named in this announcement.
Company recognition; vendor release
Beer Cartel wins international innovation award
Coverage of Beer Cartel's BigCommerce award, with Richard discussing its inventory and ecommerce systems.
Company recognition
BigCommerce spotlights 2021 Make it Big Award winners
BigCommerce names Richard as a member of the judging panel for its 2021 Make it Big Awards.
Personal judging role; vendor release
New Board appointed at Retail Drinks Australia
Names Richard, Beer Cartel cofounder, among the new appointments to Retail Drinks Australia's board. This is evidence of his industry governance involvement.
Richard named
Australia's top e-commerce drinks professionals
Reports Richard's inclusion in Internet Retailing's Top 50 People in E-Commerce. It reproduces a judge's assessment of his innovation, market adaptation and research-led marketing.
Richard named
FMCG bosses named in Top 50 People in E-commerce
Coverage of Richard's place in the 2019 Top 50 list and the role of the Australian Craft Beer Survey in Beer Cartel's marketing.
Personal recognition
Top 50 People in E-commerce 2019 announced
The publisher names Richard in its 2019 Top 50 People in Ecommerce list, at number 21.
Personal recognition
Winners crowned at 2018 Australian Retail Awards
Reports Beer Cartel and Battery World jointly winning Innovator of the Year. This is company recognition; Richard is not named.
Company recognition
Australia Post's 2018 ORIAS Winners Revealed
Original awards reporting lists Beer Cartel as the Best Online Retail Marketing winner. The award is company recognition; Richard is not named.
Company recognition
ORIAS 2018 finalists revealed
Beer Cartel appears among the finalists for the 2018 Online Retail Industry Awards. This article records a finalist place, rather than an award win.
Company recognition
ARA winners named
Beer Cartel is named runner-up in the Visa Independent Retailer of the Year category. Richard is not named in this article.
Company recognition
Our 2019 #CuriosityatWork contest winners
SurveyMonkey recognizes Richard of Beer Cartel as a Marketing Marvel and publishes his account of the survey's impact. The page establishes the 2019 contest year but does not print a publication date.
Richard named
Original survey editions
Beer Cartel's original public Australian Craft Beer Survey reports.
2022 Australian Craft Beer Survey Results
Beer Cartel's original public report for the 2022 Australian Craft Beer Survey. This is organisational research, supported by industry participants and partners.
Original research
2020 Australian Craft Beer Survey Results
Beer Cartel's original public report for the 2020 Australian Craft Beer Survey. This is organisational research, supported by industry participants and partners.
Original research
2019 Australian Craft Beer Survey Results
Beer Cartel's original public report for the 2019 Australian Craft Beer Survey. This is organisational research, supported by industry participants and partners.
Original research
2018 Australian Craft Beer Survey Results
Beer Cartel's original public report for the 2018 Australian Craft Beer Survey. This is organisational research, supported by industry participants and partners.
Original research
2017 Australian Craft Beer Survey Results
Beer Cartel's original public report for the 2017 Australian Craft Beer Survey. This is organisational research, supported by industry participants and partners.
Original research
2016 Australian Craft Beer Survey Results
Beer Cartel's original public report for the 2016 Australian Craft Beer Survey. This is organisational research, supported by industry participants and partners.
Original research
The research behind the coverage
Read how we built and shared the Australian Craft Beer Survey, with the original reports and credit for the people involved.
Read the survey case study