--- title: Richard Kelsey Media and Podcasts | Ecommerce Teardown description: Interviews, podcasts, retail coverage and Australian Craft Beer Survey reports connected to Richard Kelsey and Beer Cartel. url: https://ecommerceteardown.com/media --- Media and podcasts # Richard Kelsey in the Media Interviews, conversations and reporting from my time building Beer Cartel, alongside the Australian Craft Beer Survey and industry recognition. Each entry states whether it features me personally, reports on the business or covers our research. For my current work, read [my experience and biography](https://ecommerceteardown.com/cv). [Podcasts (4)](#podcasts)[Interviews (14)](#interviews)[Business coverage (8)](#coverage)[Survey coverage (21)](#survey)[Recognition (12)](#recognition)[Original survey editions (6)](#editions) ## Podcasts Conversations with Richard about ecommerce, marketing and craft beer. Beer Cartel · 30 July 2019 ### [The Inside Word, episode 9: The Australian Craft Beer Survey](https://beercartel.com.au/blogs/beer-news/blog-podcast-episode-09-the-australian-craft-beer-survey) Richard discusses the survey, its distribution and its role in Beer Cartel's marketing. A full publisher transcript accompanies the episode. Richard conversation; company podcast Beer Cartel · 30 May 2019 ### [The Inside Word, episode 2: Dogfish Head and Boston Beer Company merger](https://beercartel.com.au/blogs/beer-news/blog-podcast-episode-02-dogfish-head-and-boston-beer-company-merger) Richard and Geoff discuss consolidation in the beer industry. A full publisher transcript accompanies the episode. Richard and Geoff conversation; company podcast Small Business Big Marketing · 21 June 2018 ### [Small Business Big Marketing, episode 422: The Australian Craft Beer Survey](https://smallbusinessbigmarketing.com/a-1500-online-survey-lead-to-a-34-sales-increase-for-beer-cartel-and-thats-just-one-of-five-amazing-outcomes/) Richard returns to talk with Tim Reid about the Australian Craft Beer Survey and how Beer Cartel used research, email audiences and publisher coverage in its marketing. Richard interview Small Business Big Marketing · 4 November 2015 ### [Small Business Big Marketing, episode 278: Beer Cartel](https://smallbusinessbigmarketing.com/marketing-podcast-beer-cartel/) Richard talks with Tim Reid about building Beer Cartel, reaching customers and marketing an online craft beer retailer. Richard interview ## Interviews Publisher interviews and customer profiles featuring Richard. Inside FMCG · 3 January 2023 ### [How online growth is driving the closure of Beer Cartel's bottle shop](https://insidefmcg.com.au/2023/01/03/how-online-growth-is-driving-the-closure-of-beer-cartels-bottle-shop/) Richard explains the operational and customer considerations behind Beer Cartel's move to online-only retail. Richard interview The Crafty Pint · 14 December 2022 ### [Beer Cartel To Be Online Only In 2023](https://craftypint.com/news/3031/beer-cartel-to-be-online-only-in-2023) Richard discusses the warehouse move, online demand and the role physical retail played in customer discovery. Richard interview Power Retail · 26 September 2022 ### [Aussie online retailer Beer Cartel ‘big’ winners at BigCommerce awards](https://powerretail.com.au/aussie-online-retailer-beer-cartel-big-winners-at-bigcommerce-awards/) Richard discusses subscription retail, early ecommerce and innovation. The article reports Beer Cartel's award and the judges' assessment of its customer experience and integrations. Richard interview Inside Retail · 9 June 2020 ### [From the source: Richard Kelsey, Beer Cartel](https://insideretail.com.au/news/from-the-source-richard-kelsey-beer-cartel-202006) An interview about running Beer Cartel during the pandemic, including fulfilment, staffing and products. Richard interview SmartCompany · 15 April 2020 ### [“Absolutely crazy”: Beer Cartel sales skyrocket as Aussies look online for booze amid coronavirus lockdowns](https://www.smartcompany.com.au/retail/beer-cartel-brewquets-coronavirus/) Richard discusses demand, staffing, customer adoption and delivery challenges during lockdowns. He also draws on Beer Cartel's survey to interpret online purchasing. Richard interview The Crafty Pint · 28 November 2019 ### [Behind Bars: Beer Cartel At Ten](https://craftypint.com/news/2241/behind-bars-beer-cartel-at-ten) An anniversary profile covers the founders, ecommerce business and survey. Richard describes designing the research with input from industry participants. Richard interview Business Blueprint · 6 November 2018 ### [How Beer Cartel Brewed Up Success](https://businessblueprint.com/how-beer-cartel-brewed-up-success/) In this provider's customer profile, Richard describes developing business systems, empowering staff and applying lessons from Business Blueprint. Both founders are credited with building Beer Cartel. Richard interview SmartCompany · 27 July 2018 ### [“Any business can do it”: How a bit of savvy market research won Beer Cartel an online retail award](https://www.smartcompany.com.au/retail/savvy-market-research-won-beer-cartel-online-retail-award/) Richard explains how the Australian Craft Beer Survey supported industry knowledge and content marketing. The article credits both founders with developing the campaign and reports Beer Cartel's ORIAS award. Richard interview Freelancer · 4 December 2015 ### [A Pint of Brew](https://www.freelancer.com/community/articles/a-pint-of-brew) Richard talks about building Beer Cartel and using external support for marketing, product content and other business work. Richard interview; vendor profile BigCommerce · Date not stated ### [Beer Cartel in BigCommerce's ecommerce traffic guide](https://www.bigcommerce.com/articles/ecommerce/increase-ecommerce-traffic/) A BigCommerce guide includes Richard's account of Beer Cartel's ecommerce integrations and customer experience. Vendor customer quote BigCommerce · Date not stated ### [Beer Cartel on BigCommerce's food and beverage page](https://www.bigcommerce.com/solutions/food-beverage/) BigCommerce's industry page includes a Beer Cartel testimonial attributed to Richard. It reflects his time with the business. Vendor customer testimonial Athos Commerce · Date not stated ### [Beer Cartel's product discovery and merchandising](https://athoscommerce.com/case-studies/beer-cartel/) A vendor case study discusses Beer Cartel's product search, filtering and merchandising. Richard's account relates to his time running the business. Vendor customer case study Dotdigital · Date not stated ### [Beer Cartel's lifecycle email marketing](https://dotdigital.com/case-studies/beer-cartel/) A vendor case study describes Beer Cartel's email segmentation and lifecycle marketing. Reported business outcomes are the vendor's account. Vendor customer case study Re:amaze · Date not stated ### [Beer Cartel and Re:amaze](https://www.reamaze.com/blog/beer-cartel-reamaze/) Richard answers questions about customer support and ecommerce integrations. The page gives an update date of 9 June 2023. Richard Q&A; vendor customer profile ## Business coverage Reporting on Beer Cartel and Richard's commentary. Inside FMCG · 19 July 2023 ### [Beer Cartel enters exclusive partnership with First Choice Liquor Market](https://insidefmcg.com.au/2023/07/19/beer-cartel-enters-exclusive-partnership-with-first-choice-liquor-market/) Coverage of Beer Cartel's retail partnership and access to a broader customer audience. Richard quoted Power Retail · 15 December 2022 ### [Beer Cartel moves exclusively online](https://powerretail.com.au/beer-cartel-moves-exclusively-online/) Covers warehouse consolidation, licensing constraints and online growth, quoting Richard. Some comments are explicitly attributed to Brews News. Richard quoted Drinks Trade · 15 December 2022 ### [Beer Cartel shifts entirely to online mode](https://www.drinkstrade.com.au/news/beer-cartel-shifts-entirely-to-online-mode/) Richard explains consolidating Beer Cartel and Brewquets in one warehouse and discusses the possibility of future physical retail. Richard quoted Inside Retail · 14 December 2022 ### [Beer Cartel retires bricks and mortar, moves entirely online](https://insideretail.com.au/digital/beer-cartel-retires-bricks-and-mortar-moves-entirely-online-202212) Coverage of Beer Cartel's decision to close its bottle shop and focus on its online business. Richard quoted Inside Retail · 16 August 2022 ### [Retail careers and applying research skills](https://insideretail.com.au/careers/no-idea-wtf-youre-doing-in-your-career-neither-did-these-retail-leaders-202208) An article on retail careers connects Richard's market research background with the Australian Craft Beer Survey. Richard featured Inside Retail · 28 June 2021 ### [Retailers react to Sydney lockdown 2.0](https://insideretail.com.au/business/indecision-is-the-hardest-part-retailers-react-to-sydney-lockdown-2-0-202106) Richard discusses preparations for Sydney's lockdown, including the practical demands of fulfilling online orders. Richard quoted Inside Retail · 3 August 2020 ### [Cheers: a toast to the liquor industry](https://insideretail.com.au/news/cheers-a-toast-to-the-liquor-industry-202008) Richard comments on the liquor industry's response to the pandemic and Beer Cartel's trading experience. Richard quoted Inside FMCG · 2019 ### [Beer Cartel revamps subscription service](https://insidefmcg.com.au/2019/10/24/beer-cartel-revamps-subscription-service/) Richard discusses changes to Beer Cartel's subscription offer informed by customer feedback. Richard quoted ## Survey coverage Launches, results and follow-ups for the Australian Craft Beer Survey. The Crafty Pint · 2 March 2023 ### [Black Hops Top Beer Cartel's Australian Craft Beer Survey Again](https://craftypint.com/news/3081/black-hops-top-beer-cartels-australian-craft-beer-survey-again) Covers the 2022 edition's results. Richard discusses alcohol-free beer, changing styles and brewery visits. Richard quoted Drinks Adventures · 2 March 2023 ### [Alcohol-free beer gaining traction: Beer Cartel](https://drinksadventures.com.au/2023/03/02/alcohol-free-beer-gaining-traction-beer-cartel/) A published survey-results media release discussing drinkers' interest in alcohol-free beer. This item is a written release, rather than a podcast appearance. Company media release; Richard quoted Brews News · 2 March 2023 ### [2022 Australian Craft Beer Survey results revealed](https://brewsnews.com.au/2022-australian-craft-beer-survey-results-revealed/) Brews News publishes Beer Cartel's survey-results announcement, also carried by Drinks Adventures. This is another publication of the same company release. Company media release; syndicated announcement The Crafty Pint · 1 July 2022 ### [The 2022 Australian Craft Beer Survey Launches](https://craftypint.com/news/2935/the-2022-australian-craft-beer-survey-launches) Launch coverage quotes Richard from Beer Cartel's media release on the returning research project. Richard quoted Drinks Trade · 9 November 2020 ### [Gold Coast brewery named favourite in Australian craft beer survey](https://www.drinkstrade.com.au/news/gold-coast-brewery-named-favourite-in-australian-craft-beer-survey/) Richard interprets the brewery result in Beer Cartel's survey. The article also covers online purchasing and support for local producers during COVID. Richard quoted The Crafty Pint · 5 November 2020 ### [Black Hops & Love For Local Dominate Beer Cartel's 2020 Survey](https://craftypint.com/news/2521/black-hops-and-love-for-local-dominate-beer-cartels-2020-survey) Reports the 2020 results on brewery preference and support for local producers, with interpretation from Rich Kelsey. Richard quoted The Crafty Pint · 16 July 2020 ### [The 2020 Australian Craft Beer Survey Launches](https://craftypint.com/news/2439/the-2020-australian-craft-beer-survey-launches) Introduces research into COVID-era purchasing and alcohol-free beer. Richard explains the questions Beer Cartel sought to explore. Richard quoted Brews News · 16 July 2020 ### [Fifth major study of Australian craft beer trends launches](https://brewsnews.com.au/fifth-major-study-of-australian-craft-beer-trends-launches/) Richard discusses research into COVID purchasing and alcohol-free beer. Brews News explicitly identifies this as an unedited media release circulated by Beer Cartel. Richard quoted The Crafty Pint · 17 October 2019 ### [Balter Top Australia's Biggest Craft Beer Survey](https://craftypint.com/news/2209/balter-top-australias-biggest-craft-beer-survey) Reports the 2019 results and identifies Rich Kelsey as a driving force behind the survey. He comments on changes in craft beer preferences. Richard quoted Drinks Trade · 12 July 2019 ### [Have your say in 2019 Australian Craft Beer Survey](https://drinkstrade.com.au/news/have-your-say-in-2019-australian-craft-beer-survey/) Richard explains the research agenda around the independence seal and limited releases. This launch coverage closely follows Beer Cartel's media release. Richard quoted Beer Cartel · 9 July 2019 ### [Fourth Major Study of Australian Craft Beer Trends Launches](https://beercartel.com.au/blogs/beer-news/blog-fourth-major-study-of-australian-craft-beer-trends-launches) Beer Cartel's original media release sets out the 2019 survey agenda, with comments from Richard. It is company-produced evidence of the research launch. Richard quoted The Crafty Pint · 4 July 2019 ### [Have Your Say On Australian Beer](https://craftypint.com/news/2135/have-your-say-on-australian-beer) Richard outlines the 2019 research agenda. The article also describes the publisher's contribution of survey questions. Richard quoted Drinks Trade · 13 September 2018 ### [Balter voted Australia's best craft brewery](https://www.drinkstrade.com.au/news/balter-voted-australias-best-craft-brewery/) Covers Beer Cartel's 2018 survey results on brewery preference, independence and beer discovery. Richard is not named. Company coverage The Crafty Pint · 12 September 2018 ### [Balter Top 2018 Craft Beer Survey](https://craftypint.com/news/1896/balter-top-2018-craft-beer-survey) Covers the 2018 results and Richard's interpretation of consumer attitudes toward independent breweries. Richard quoted The Crafty Pint · 22 June 2018 ### [The 2018 Australian Craft Beer Survey Launches](https://craftypint.com/news/1833/the-2018-australian-craft-beer-survey-launches) Introduces the 2018 survey and quotes Richard on researching consumers' views of independent brewing. Richard quoted The Crafty Pint · 30 August 2017 ### [Pirates Aiming For Port](https://craftypint.com/news/1614/pirates-aiming-for-port) A follow-up explores Pirate Life's response to its position in Beer Cartel's survey. The connection is to the company's research rather than a Richard interview. Company coverage The Crafty Pint · 29 August 2017 ### [Australian Craft Beer Survey Results 2017](https://www.craftypint.com/news/1613/australian-craft-beer-survey-results-2017) Reports the 2017 survey results and quotes Richard on brewery ownership and consumer preferences. Richard quoted The Crafty Pint · 23 June 2017 ### [The Australian Craft Beer Survey Returns](https://craftypint.com/news/1552/the-australian-craft-beer-survey-returns) Announces the second survey and quotes Richard on its purpose. The Crafty Pint also describes contributing questions to the research. Richard quoted The Crafty Pint · 4 January 2017 ### [The Crafty Pint's Top Stories of 2016](https://www.craftypint.com/news/1424/the-crafty-pint-s-top-stories-of-2016) The publisher includes its survey coverage among its notable stories of 2016. This is recognition of Beer Cartel's research project. Company coverage Drinks Trade · 15 August 2016 ### [Beer Cartel Surveys 6,500 Australian Craft Beer Drinkers](https://drinkstrade.com.au/news/beer-cartel-surveys-6500-australian-craft-beer-drinkers/) Reports the inaugural survey's headline results and links the original report. The article attributes the research to Beer Cartel without naming Richard. Company coverage The Crafty Pint · 11 August 2016 ### [What Drinkers Want](https://craftypint.com/news/1303/what-drinkers-want) Introduces Beer Cartel's inaugural survey and its purpose for the craft beer industry. The article credits both founders' research backgrounds and quotes Richard on the project. Richard quoted ## Recognition Personal recognition, industry appointments and company awards. BigCommerce · 14 September 2022 ### [BigCommerce announces 2022 Make it Big Award winners](https://www.bigcommerce.com/press/releases/bigcommerce-announces-2022-make-it-big-award-winners/) BigCommerce names Beer Cartel as the winner of its 2022 Innovation Award. Richard is not named in this announcement. Company recognition; vendor release Inside FMCG · 2022 ### [Beer Cartel wins international innovation award](https://insidefmcg.com.au/2022/09/20/beer-cartel-wins-international-innovation-award/) Coverage of Beer Cartel's BigCommerce award, with Richard discussing its inventory and ecommerce systems. Company recognition BigCommerce · 13 December 2021 ### [BigCommerce spotlights 2021 Make it Big Award winners](https://www.bigcommerce.com/press/releases/bigcommerce-spotlights-2021-make-it-big-award-winners/) BigCommerce names Richard as a member of the judging panel for its 2021 Make it Big Awards. Personal judging role; vendor release National Liquor News · 4 November 2019 ### [New Board appointed at Retail Drinks Australia](https://theshout.com.au/national-liquor-news/new-board-appointed-at-retail-drinks-australia/) Names Richard, Beer Cartel cofounder, among the new appointments to Retail Drinks Australia's board. This is evidence of his industry governance involvement. Richard named Drinks Trade · 6 March 2019 ### [Australia's top e-commerce drinks professionals](https://drinkstrade.com.au/news/australias-top-e-commerce-drinks-professionals-2/) Reports Richard's inclusion in Internet Retailing's Top 50 People in E-Commerce. It reproduces a judge's assessment of his innovation, market adaptation and research-led marketing. Richard named Inside FMCG · 28 February 2019 ### [FMCG bosses named in Top 50 People in E-commerce](https://insidefmcg.com.au/2019/02/28/fmcg-bosses-named-in-top-50-people-in-e-commerce/) Coverage of Richard's place in the 2019 Top 50 list and the role of the Australian Craft Beer Survey in Beer Cartel's marketing. Personal recognition Internet Retailing · 27 February 2019 ### [Top 50 People in E-commerce 2019 announced](https://internetretailing.com.au/top-50-people-e-commerce-2019-announced/) The publisher names Richard in its 2019 Top 50 People in Ecommerce list, at number 21. Personal recognition Retailbiz · 19 October 2018 ### [Winners crowned at 2018 Australian Retail Awards](https://www.retailbiz.com.au/latest-news/winners-crowned-at-2018-australian-retail-awards/) Reports Beer Cartel and Battery World jointly winning Innovator of the Year. This is company recognition; Richard is not named. Company recognition Power Retail · 27 July 2018 ### [Australia Post's 2018 ORIAS Winners Revealed](https://powerretail.com.au/australia-posts-2018-orias-winners-revealed/) Original awards reporting lists Beer Cartel as the Best Online Retail Marketing winner. The award is company recognition; Richard is not named. Company recognition Internet Retailing · 13 June 2018 ### [ORIAS 2018 finalists revealed](https://internetretailing.com.au/orias-2018-finalists-revealed/) Beer Cartel appears among the finalists for the 2018 Online Retail Industry Awards. This article records a finalist place, rather than an award win. Company recognition Inside Retail · 15 July 2014 ### [ARA winners named](https://insideretail.com.au/news/ara-winners-named-201407) Beer Cartel is named runner-up in the Visa Independent Retailer of the Year category. Richard is not named in this article. Company recognition SurveyMonkey · Date not stated ### [Our 2019 #CuriosityatWork contest winners](https://uk.surveymonkey.com/mp/curiosity-contest/) SurveyMonkey recognizes Richard of Beer Cartel as a Marketing Marvel and publishes his account of the survey's impact. The page establishes the 2019 contest year but does not print a publication date. Richard named ## Original survey editions Beer Cartel's original public Australian Craft Beer Survey reports. Beer Cartel · 3 March 2023 ### [2022 Australian Craft Beer Survey Results](https://beercartel.com.au/blogs/beer-news/blog-2022-australian-craft-beer-survey-results) Beer Cartel's original public report for the 2022 Australian Craft Beer Survey. This is organisational research, supported by industry participants and partners. Original research Beer Cartel · 5 November 2020 ### [2020 Australian Craft Beer Survey Results](https://beercartel.com.au/blogs/beer-news/blog-2020-australian-craft-beer-survey-results) Beer Cartel's original public report for the 2020 Australian Craft Beer Survey. This is organisational research, supported by industry participants and partners. Original research Beer Cartel · 18 October 2019 ### [2019 Australian Craft Beer Survey Results](https://beercartel.com.au/blogs/beer-news/blog-2019-australian-craft-beer-survey-results) Beer Cartel's original public report for the 2019 Australian Craft Beer Survey. This is organisational research, supported by industry participants and partners. Original research Beer Cartel · 14 September 2018 ### [2018 Australian Craft Beer Survey Results](https://beercartel.com.au/blogs/beer-news/blog-2018-australian-craft-beer-survey-results) Beer Cartel's original public report for the 2018 Australian Craft Beer Survey. This is organisational research, supported by industry participants and partners. Original research Beer Cartel · 30 August 2017 ### [2017 Australian Craft Beer Survey Results](https://beercartel.com.au/blogs/beer-news/blog-2017-australian-craft-beer-survey-results) Beer Cartel's original public report for the 2017 Australian Craft Beer Survey. This is organisational research, supported by industry participants and partners. Original research Beer Cartel · 12 August 2016 ### [2016 Australian Craft Beer Survey Results](https://beercartel.com.au/blogs/beer-news/blog-2016-australian-craft-beer-survey-results) Beer Cartel's original public report for the 2016 Australian Craft Beer Survey. This is organisational research, supported by industry participants and partners. Original research ## The research behind the coverage Read how we built and shared the Australian Craft Beer Survey, with the original reports and credit for the people involved. [Read the survey case study](https://ecommerceteardown.com/case-studies/australian-craft-beer-survey)