---
title: Articles | Ecommerce Teardown
description: Research and plain-English guides on ecommerce and AI for Australian online retailers, by Richard Kelsey.
url: https://ecommerceteardown.com/articles
---

Articles

# Research and Guides for Online Retailers

Plain-English writing on ecommerce and AI for Australian store owners, with the method and the limits stated each time.

[

Case study, 7 October 2026

## The Australian Craft Beer Survey

How we built a research project the craft beer industry could use, with the original reports, independent coverage and shared credit.

Read the case study →](https://ecommerceteardown.com/case-studies/australian-craft-beer-survey)[

Research, 30 September 2026

## Can AI Find Australian Online Retailers? A 123-Store Study

I checked 123 Australian online retailers for AI crawler blocks, business markup and llms.txt. What the results mean for a store owner, what blocking an AI crawler costs, and what to check in ten minutes. No retailers named.

Read the study →](https://ecommerceteardown.com/ai-readiness-study)

## Want this applied to your store?

The AI Search Readiness Audit is $1,200 AUD, fixed price. Or book a coffee and we can talk it through.

[See the AI Search Readiness Audit](https://ecommerceteardown.com/ai-search-readiness) [Book a Coffee](https://8coffees.ecommerceteardown.com/)