Step into the arena where a 3 x Top 50 Australia Ecommerce holder takes on your website. Get the BRUTAL TRUTH about what's costing you conversions – delivered with the intensity of a Mexican wrestling showdown and the expertise of 16 years scaling ecommerce businesses.
Three rounds. One winner. Your website.
Drop your homepage URL and tell me what's got you in a headlock. Every challenger enters the ring – I select the most worthy opponents for public battle.
I record a no-holds-barred video walkthrough plus written analysis. Every weak spot exposed. Every missed opportunity called out. Every quick win identified. All feedback is constructive and actionable – designed to help you improve, not embarrass.
Your public teardown posts to LinkedIn and this site within 7 days. Wear it like a badge of honour – or use it to dominate your competition.
Discover 5-7 conversion opportunities to drive monthly revenue.
16 years in the ring. Multiple titles defended. Ready to take on your site.
16-Year Ecommerce Veteran | 3x Top 50 Australia Ecommerce | Beer Cartel Founder
Richard didn't just study ecommerce, he lived it in the trenches for 16 years. He built Beer Cartel from a startup to Australia's #1 online craft beer destination.
Along the way, he built a database of 100,000+ customers, pioneered alcohol ecommerce in Australia, raised $1.5M in funding, and scaled operations.
His weapon of choice? Marketing that converts. With a focus on email marketing that sells, Meta and Google campaigns that convert, SEO that attracted customers, and a website that users loved. From product launches that delivered $1M in 4 days, to becoming an authority in craft beer through the award-winning Australian Craft Beer Survey - he's tried it all. He's had enough platform migrations to know every conversion killer hiding in your checkout flow.
Richard's been in YOUR corner - wrestling with conversion rates, fighting for every percentage point of improvement, and learning what actually moves the needle versus what just looks pretty on site. Now he's taking that knowledge into the ring to help other ecommerce warriors dominate.
When you step into the ring with Richard, you're facing someone who's already gone 12 rounds with
Australia's toughest ecommerce challenges - and collected the hardware to prove it.
5x Champion
2019, 2021, 2022
National Champion
ORIAS | Online Retailer Australia
2x Innovation Winner
Marketing Marvel
Every champion needs a corner man. Someone who's been in the ring, taken the hits, and knows how to turn a losing round into a knockout victory. Get 16 years of ecommerce battle experience deployed in YOUR corner - for growing businesses doing $1M-$30M in revenue.
I select and review the most interesting challengers weekly. The more you tell me,
the better your chances of getting chosen – and the more devastating my feedback.
100% constructive feedback. Zero embarrassment. Every teardown focuses on actionable improvements, not personal attacks. I'm here to help you win, not to make you look bad. The goal is growth, not humiliation.